About Us

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With five generations of coffee growers in the family, PrimaVera has sprung from a rich tradition of coffee. Our passion for exquisite beans goes beyond meeting the discerning expectations of the third wave coffee movement. Having operations on the ground allows us to find the best micro-lots and single estate coffees in Guatemala. Providing some of the best roasters in Europe with our coffees over the last five years, we launched our operations in 2017 in North America. 


Our Model

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The amount of physical labor, resources and land that it takes to produce a cup of excellent coffee is astonishing, yet the prices still do not reflect all it goes into it. Thinking about how much is required to brew this beloved beverage, many question how much they should be paying for it. Higher prices are justified if there is a noticeable difference in quality. Thus we believe that by increasing the quality of the coffee we export, our customers will be more available to pay higher prices for better quality, transparency and social and environmental sustainability.

We optimize for the producer to receive the best price possible.
 

PrimaVera takes a margin to cover our financing on purchases of our friends coffee, handling and warehousing at our third party warehouse at the destination, our traveling cost, guidance and advice work at farms, quality control and any other overhead cost.


Our Mission

❤︎ Quality

At PrimaVera, we strive for perfection at all stages of the production. From the growing of coffee trees and keeping a sustainable farm, to the highest standards of harvesting and processing. By having control over all stages of the production, we are able to influence the key decisions that result in an extraordinary cup of coffee.

To ensure that our coffees are of the highest quality we have a state of the art cupping lab in Guatemala City. Our Q-Grader qualified and Cup of Excellence judge cuppers ensure that all our coffees meet the exact standards and represent our commitment to the highest quality. 

←→ Transparency 

Sourcing directly from the coffee growers shortens the supply chain, meaning producers receive a higher price for their coffee. Not only is the price fairer, but direct trade also allows farmers to be rewarded for superior quality, setting a benchmark in the region for exemplary coffee production. Without having to rely on certifications or conditions set by third parties, coffee buyers are able to meet and communicate directly with farmers to agree on a price.

With the term 'Direct Trade' being overused and abused, we have simplified this by taking you directly to the producer minus all the complications of exporting/importing.  See us as a direct trade facilitator if you will.

✿ Sustainability

We work with a range of sustainable and well-managed coffee farms to ensure the coffee retains its high quality in the long term. We provide small farmers with technical advice and physical guidance on coffee tree growing, on how to keep a coffee farm to the highest standards and on the best harvesting and processing methods. We believe in giving the farmers good incentives to work progressively towards higher quality standards.

Allowing the farms to work in harmony with their natural state and local fauna, can be beneficial both for the quality of the coffee and on the environment, leaving the world a better place than how we found it, both socially and environmentally.


Our Team

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Nadine Rasch

nadine@primavera.coffee

Founder & Director
Working in coffee since: 
2012

Nadine is founder of PrimaVera. Born and raised in Guatemala, she spent much of her childhood on her family’s coffee farm. After studying & working in finance in the UK, she started working in coffee in 2012. Realizing the potential in the specialty coffee market, she returned to Guatemala to work on her family’s farm and mill implementing better quality in every step of the production. In 2013 she founded Third Wave Coffee Source (since 2018 PrimaVera Coffee Importers) in search for the best coffees from Guatemala to bring them directly to roasters around the world.

 

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Stijn Braas

stijn@primavera.coffee

Sales Europe
Working in coffee since: 2007

I'm a customer relations manager for Europe. Ever since I started working in coffee, the thing I love most about it is living and working in a community. Living within the coffee community for me is to be surrounded by the most fun and ambitious people. Working within the coffee community for me means working together towards a future where quality means more than just a better cup of coffee.

José Lopez

Agronomist Huehuetenango
Working in coffee since: 2010

I work as an agronomist and technical advisor in Huehuetenango. I started working on my family parcel in 2010, trying to improve the coffee farm and innovate our practices, I always knew there was a great potential. But then I that one of the key challenges is finding the right markets for quality coffee. I met Nadine in 2013 and worked with her in selling my coffee, and now since 2015 I have joined the Primavera team to share my knowledge with other producers as well. That is what I love about this work, I always visit new farms and get to know new people. 

Rodolfo Elias Lopez

Agronomist Huehuetenango
Working in coffee since: 2015

I work as an agronomist and technical advisor in Huehuetenango. I grew up in a coffee producer family in San Antonio Huista, studied coffee agronomy at Las Nubes Suchitepequez farm, and always dreamt to work as a professional in this sector. I love working together with the producers in my own region, and through collaborating with them, improving their coffee production, quality and lives. 

Seiner Mérida

Quality Control La Central (Guatemala City)
Working in coffee since: 2005

I coordinate quality control in our lab in Guatemala City. I fell in love with coffee a long time ago, even before I can remember. I'm born and raised in a coffee community and had my first experience of city life when I started working as a cupper, over 13 years ago. I love sharing knowledge and experiences with others. And with my work I feel I can contribute to the lives of coffee producers in Guatemala. 

Diego Camel

Barista La Central (Guatemala City)
Working in coffee since: 2014

I'm the barista at our coffee bar La Central in Guatemala City. I got in touch with coffee via national competitions, loved it, and now take every opportunity to learn more and more. Besides bringing my barista skills to a level of perfection, my ambition is to master roasting and cupping in the coming years.