Sustainability of the Industry
As the coffee harvest begins in Guatemala and we continue to see the lowest prices over the last 10 years, we cannot help but worryingly communicate our stands on the situation.
The amount of physical labour, resources and land that goes into producing a cup of excellent coffee is astonishing, yet the Coffee C-Market Price does not reflect this. We strongly believe that the sustainability of the coffee industry is currently at risk. The prices have shaken many news sources with articles such as this one. The message is loud and clear:
FARMERS NEED TO BE PAID MORE FOR COFFEE, OR COFFEE WON'T EXIST MUCH LONGER
The clear threat to the livelihoods of coffee producers and the long-term viability of the global specialty market is at the forefront this harvest, and we want to reassure our producers as well as our roasters what we stand for:
HIGHER QUALITY = HIGHER PRICES
Our prices are not linked to the C-Market but depend on quality. This allows us to de-commoditize and focus on the key actor of the industry: the producer. We will have the same pricing structure as in previous years.
We have reinforced our commitment to transparent pricing with our new page describing in detail the prices and costs getting the coffee form the farm to your roastery. Find out more information here.
SUSTAINABILITY = PROFITABILITY
We believe that the sustainability of this industry depends on the profitability of all its players; currently our main concern is the producer. With unease we hope to make a significant difference to the coffee growers we work with, so that they are not disheartened to leave coffee and/or the country of Guatemala.
SPECIALTY COFFEE TRANSACTION GUIDE
In 2018 we participated in donating our information on prices, qualities and quantities to the study done by Emory University for their first Specialty Coffee Transaction Guide.
This is to be used as a price discovery tool for both buyers and sellers of specialty coffee, which includes data form 21 donors, including progressive roasters, importers and exporters. We encourage you to read the full report to and get in touch with us for further questions.