Erwin's Journey to Cup of Excellence by Stijn Braas

The Cup of Excellence is an annual competition held in several countries to identify the highest quality coffees produced. It is organised by the Alliance for Coffee Excellence, which was founded by George Howell and Susie Spindler. The winning coffees are sold in internet auctions.


Bella Elizabeth

The farm was purchased by Mr. Florencio Modesto Argueta in 1954. The first fields were planted with Typica and Bourbon, and they were planted two meters apart – the current recommendation by the National Association of Coffee in Guatemala (ANACAFE), however not usual at the time. The plants used to be planted much closer together, with the mind-set that more trees per area, equals higher yields, without thinking about the soil depletion and the size of the root system.

In 1978, when Mr. Modesto passed, his kids - Alvaro, Erwin and Magnolia took care of the production and administration of the Farm. It continued to be managed as Mr. Modesto had intended, with quality of the coffee in mind.

The passion and devotion slowly faded, disappointed by low prices, climate change and difficult harvests. In 2000, when the farm was divided between the tree siblings.

Soon after Erwin passed and his son Erwin Jr. took over the farm and called it Finca Bella Elizabeth, in honor of his daughter Ana Elizabeth. He began working hard to better the quality in hopes to obtain better prices.

We have been working with Erwin Jr. since 2013 and in 2016 we cupped every day-lot and selected the best one to enter Cup of Excellence Guatemala. As we anxiously awaited the results, we learned that it had cupped 89.50 reaching 6th place! 

We are happy to have this panela sweet, aromatic coffee with cherry acidity and a long silky mouthfeel  on our offering! 

Meet our family by Stijn Braas

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The Regional blend - PrimaVera Style

The personal relationships we have with our producers goes further than just trade. We are often offered coffees that are great - scoring 84-85 points but would be difficult sales as micro lots. So we thought - maybe the sum of the parts is grater than the parts themselves and The PrimaVera Family Lot was born!

With a commitment stronger than ever before, we are purchasing coffees from potentially great farms and passionate producers so that they can have a step up to success. We hope that with the increased price they received this harvest, next years' passion and coffee will be able to stand on its own!  After all, isn't that what being in a family is all about?


The PrimaVera Family

For this lot, we purchased coffees from 16 great producers, scoring 84-85 points to create a great quality Regional blend. This Lot is different from any other Huehuetenango SHB coffees you will see in the market as we can provide full transparency and traceability to each producer.

We are constantly working with our producers in order to help them improve the quality and therefore price of their coffees.

We decided to purchase the coffee in order to give them an opportunity to use the extra income they receive from selling at a higher price to reinvest in their farm and wet mills. We hope that with some improvements and betterments, next year they will produce wonderful coffees that could be featured as single origin coffees.

In the cup we find a balanced, sweet and full bodied coffee with berry notes. Perfect for espresso!


PrimaVera on Tour

Coming months we're going around Europe meeting roasters & barista's and do cuppings all around. A selection of cities we'll be visiting:

Lviv (Ukraine) (13-14/9)
Bordeaux (France) (16-17/9)
Madrid (Spain) (22/9)
Istanbul (Turkey) (20-23/9)

Check out the events section on our website to see when we're coming by!

What about Decaf? 😴 by Stijn Braas


About two hours from our head office in Guatemala City, between the Fraijanes Plateau and New Oriente, lies Jalapa, a region often forgotten but with great potential. It is here that the Association of Small Producers, with the help of PrimaVera, was founded last year.


The idea was born in Santa Amellia Xalapa as a way of supporting a growing community of farmers. They excelled at growing: corn, tomato, apples, peaches and avocado - then they added coffee. Due to the richness of the soils and the high altitude at where they are grown, coffee has been a great success. They became a formal association in February of 2017 with the help of PrimaVera.

This year we've been supporting the association to pick their cherries at their ripest. Because there are very little water resources in this region, no one has access to a wet mill. That's why we bought cherry from the association and processed the coffee at our El Hato wet mill.


We selected the Jalapa coffee as the source for our Decaf this year. In Germany we use CO2 to release the coffee from its caffeine. The flavor components remain in the bean throughout the process, rather than being soaked out and then put back in again. This results in a coffee that's both tasty and makes sure you can sleep at night!


Julio Cano / El Pajal

Starting this week we offer some of our coffees on the Cropster Hub platform. From there, it's super easy to see all the details of some of our offering and get into contact with us. 

One of the coffees on offer is from the El Pajal farm from Julio Cano. Julio is constantly working on improvements that he can make and saw that focusing on quality helps him a lot to sell his coffee against better prices and therefore having more to invest back into the farm. This is how he's managing to keep his farm healthy and productive.

In the cup we get a lot of red apple acidity, syrupy sweet, butterscotch and a caramel finish. Check it out at the Cropster Hub offer page!

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A conversation with our founder Nadine Rasch by Stijn Braas

It's been five years since Nadine Rasch started exporting coffee from her home country of Guatemala. Time to reflect & look forward to the future.

Patrick Rolf of April Coffee fame has been busy talking to some of the specialty coffee industry leaders and recording it as a podcast. Last April he sat down in London with our founder Nadine Rasch. Just arriving from Guatemala City, where PrimaVera is based, they talked about how it is to set up a Green Coffee Export company, Coffee farming in Guatemala, our name change, and a lot more. 

Check out the whole interview here and don't forget to listen to some of the other great conversations Patrick Rolf had! 🎙


Welcome to PrimaVera: Free Shipping for New Customers by Stijn Braas


Whether you're a small roaster, struggling to keep transportation cost down, or a larger one curious about what the best of Guatemalan coffees have to offer, we've got a deal for you!


Starting a new roastery can be tough. Efficiency comes by numbers - and a coffee that might be very affordable to you can turn out to be not as cheap as you initially thought. We'd like to help you out by covering the shipping cost for the whole month of August.

Starting with just 3 bags, we'll take care of shipping it to your roastery for free! This offer is elligible for roasters who haven't been working with us before, as well as customers who haven't bought from us in 2017. 
This offer is only eligible for 1 order per customer.
Find out what we have here:


Flora Ramos

Flora Ramos (center) and Maria Carmelina (left), the dynamic duo, look super relaxed during the harvest season but in reality this is the busiest time of the year. Because of the drought last year the yields are quite low but we still secured some of their coffee, with rosebud 🌹 aroma and dried blueberries in the cup. 


All over the world

We love to see our coffees travel all over the world and being enjoyed by so many people. Keep an eye out on our Instagram stories what we're drinking.

The female coffee growers of San Marcos Huista by Stijn Braas


As in many Central American countries, because of the economic situation and safety issues, the migration rate to the US in Guatemala has seen a rise over the last few years.  Most of these migrants are men, leaving their wives and daughters behind who are forced to take manners into their own hands.


In a town like San Marcos Huista, a very rural, hard to reach community where people mostly speak Popti – a native dialect, about 50% of the male population left to seek their fortune up north. Because of its location off the beaten track, many obstacles remain for the women who were left in charge of the coffee farms, to sell their coffee at the best prices.

Many of them sell their coffee to the local coyote that would drive by with a pick up truck buying all coffee at a very low (market) price.

With our Female Coffee Growers project, that supports female growers with micro loans and technical assistance in order to help them continuously improve the quality of the coffee they produce, we were able to save the coffee from the local market. We call it: the Female Coffee Growers of San Marcos Huista.
And boy is it tasty!

We got lots of florals notes with berries 🍓, some orange bitters 🍊, caramel and Panela sweetness. And best of all: it's available now!